We began Tactics Branding during the era of Print Production. Our parent company “Separations Unlimited” got its name in reference to the four color process separating of photography. Color could be reproduced by the mixing of the 3 primary inks cyan, magenta, yellow and then black to strengthen the image. The industry was owned by artisans and specialized craftsmen of their trade. Long hours and thankless tasks with terrifying surprises waiting at every press check.
Today, the digital age of the electronic pre press has sped up turn around times and reduced costs to the point where you can scarcely find “old school” Heidelberg printers any more. But rest assured, if there are any in the Richmond area, Tactics Branding has a connection with them.
Below are just a few examples of some of the work we currently offer through our in-house print division or through local sources.