Tactics Branding 10 Steps to Create an Effective Direct Mail Postcard.


1. Tactics Branding Starts with an Idea.
Why are you creating a postcard? Are you looking to invite new people to your business? Sell a particular item?
2. We Decide On an Offer...
Know why you’re sending the card.  What are you going to offer your recipients to get them to take action?  Is the item, service, event, etc. compelling enough on its own? 

3. We help Identify Your Audience...
Is the idea a good fit for your entire list?  Or, do you want to reach out to only a certain segment based on their interests or location? We purchase lists for direct mail postcards. 
4. Tactics create an Eye-Catching Image or Photograph...
With the possible exception of the offer itself, the image is the most important part of the card.  An eye-catching image could land your card on a recipient’s refrigerator for the next three months, or, even better, make them want to flip the card over and see what you’re offering them.
5. We Write a short attention grabbing Headline...
The headline on the front of your card is like the subject line of an email.  It should usually be short and interesting, and (in conjunction with the image on the front) make recipients want to flip the card over and read what you have to say.
6. Tactics Branding  will Clarify your selling Message...
It can be tempting to write a long explanation of what you’re offering and why people should take action with it. The offer should be easy to read and understand in the time it takes a recipient to go from their mailbox to their house.  Otherwise, your card could end up in the recycling bin.
7. Tactics Branding will Design the PostCard...
8. We Include Tracking...
Postcards are not quite so easy, but that doesn’t mean they can’t be tracked.  If you’re linking recipients to your site, send them to a landing page that is specific to the card.  If you want them to make a purchase, include a postcard specific promo code.  If you’re doing a sale at your store, require that they bring the card in with them. Doing some kind of tracking is important, because otherwise you’ll have no direct way to measure the success of your card. 
9. We will mail the PostCard...
Once your card is together, you’ll obviously need to send it out.

10. Track Responses

Branding | Advertising | Marketing |  Publicity

Tactics Branding  11501 Allecingie Parkway  Richmond, VA 23235  804-794-4864  Sales/Info Contact: glenn@tacticsbranding.com

Home    |   About    |    Our Work   |    Publicity   |    Radio     |    TV   |    Contact    |   Websites    |   Brand Experience    |   Logo Design

Direct Mail         Logos        Outdoor      Print       Websites