Tactics Branding I 11501 Allecingie Parkway I Richmond, VA 23235 I 804-794-4864 I Sales/Info Contact: glenn@tacticsbranding.com
Tactics to help your brand connect with people.
Challenge:
Promote Survivor Day in Central Virginia.
On Saturday, May 5 2012, Central Virginia is invited to attend Survivor Day where people can learn how to live safely through natural disasters and other emergencies, like hurricanes, floods, tornadoes, earthquakes, blizzards and more. Emergency and Community Response professionals will show people the best ways to prepare for those life threatening situations.
Solution:
1.Create name and logo for event.
2.Brand strategy: Inform and excite people to attend one saturday morning event to learn to be prepared for disasters.
3.Use All MEDIA to blitz the 20 county Central Virginia area.
4.Use Public Relations to ALL MEDIA.
5.Budget for Creative and All Media placement.
